Nike – Shoe Dog by Phil Knight

Key Takeaways

  • Keep going
  • Make sure you love your customers
  • Work with people you love
  • The mindset of athletes got the company through


I’d tell them to hit pause and think long and hard about how you want to spend your time and with whom for the next 40 years.

I tell young men & women in their mid 20’s not to settle for a job or a profession or even a career, seek a calling. Even if you don’t know what that means, seek it.

If your following your calling the fatigue will be easier to bear, disappoints will be fuel, the highs will be like nothing you have ever felt.

Giving up doesn’t mean stopping.

Below are you 2 quotes referenced frequently throughout the book:

“You are remembered for the rules you break.” – Douglas MacArthur

“Don’t tell people how to do things, tell them what to do and let them surprise you with their results.” – George S. Patton